Why isn't Joe B in commercials?

[Truck_1_0_1_]

Because he's not a shill.

The only things he's actively advertised are all connected to charity (draftkings/betonline/whatever sportsbook that is donating proceeds and the Food Bank) or innovation/progressive things (Lordstown Motors, BlackOwned {I think} or the other Cincinnati clothing company), with exception to BW3.

Like Peyton, perhaps towards the end of his career, he will be more-prolific and I think he will do a few more endorsements, but I truly think they will be conscious, moral endorsements and not a shill for insurance companies, pizza chains, streaming sites and mass-produced automobiles.