08-02-2022, 09:31 AM
The total value of the NFL's franchises, which include team-related businesses and real estate held by owners, is $132 billion, according to Sportico.
The Cowboys, Los Angeles Rams and New England Patriots have real estate developments and other businesses that made it the top three valued teams in the NFL. The Cowboys started a hospitality company, Legends, with the Yankees, and has partnerships with a number of NFL teams. This offseason it became the first NFL team to reach a sponsorship deal with a cryptocurrency company, Blockchain.com.
"Sports may not be for everybody, but for those who do love it, it is real fertile ground," executive vice president Stephen Jones told Sportico. "Whether it's a Legends platform, a real estate platform, a technology platform, we've seen that you can use The Star, the Cowboys and sports to really enhance business."
It is not just the value of the team.
The Cowboys, Los Angeles Rams and New England Patriots have real estate developments and other businesses that made it the top three valued teams in the NFL. The Cowboys started a hospitality company, Legends, with the Yankees, and has partnerships with a number of NFL teams. This offseason it became the first NFL team to reach a sponsorship deal with a cryptocurrency company, Blockchain.com.
"Sports may not be for everybody, but for those who do love it, it is real fertile ground," executive vice president Stephen Jones told Sportico. "Whether it's a Legends platform, a real estate platform, a technology platform, we've seen that you can use The Star, the Cowboys and sports to really enhance business."
It is not just the value of the team.
