09-07-2022, 09:12 AM
We have rightly given a lot of credit to Elizabeth Blackburn for the new openness and increased fan engagement surrounding the Bengals. She has said that a Ring of Honor, new uniforms, and an indoor practice facility were her 3 big goals when she joined the front office. She has achieved all 3 of those in less than 3 years.
We, however, have also given her a lot of credit for the massive improvement in their social media interactions and strategy. Turns out we should have been crediting younger sister Caroline, who is the Senior Manager of Digital Strategy, for that improvement. NFL numbers have shown that the Bengals have by far, the largest increase in fan social media engagement in the NFL over the last 2 years. And it is not solely due to the team's improvement. The quality of their output is 1000% better than it was just a couple of years ago. It has humor, quality graphics, and good content all aimed at the social media generation which helps build the future fan base.
These young women have injected a breath of fresh air into team management. Their emergence coupled with the Joe Burrow playing era seems like it could be a perfect alignment of the stars as we watch the team move forward.
We'll have to watch to see if either Elizabeth or Caroline has the chops to be GM one day. But, right now with Katie slated to run the team and her daughters waiting in the wings, the future of team management looks bright
We, however, have also given her a lot of credit for the massive improvement in their social media interactions and strategy. Turns out we should have been crediting younger sister Caroline, who is the Senior Manager of Digital Strategy, for that improvement. NFL numbers have shown that the Bengals have by far, the largest increase in fan social media engagement in the NFL over the last 2 years. And it is not solely due to the team's improvement. The quality of their output is 1000% better than it was just a couple of years ago. It has humor, quality graphics, and good content all aimed at the social media generation which helps build the future fan base.
These young women have injected a breath of fresh air into team management. Their emergence coupled with the Joe Burrow playing era seems like it could be a perfect alignment of the stars as we watch the team move forward.
We'll have to watch to see if either Elizabeth or Caroline has the chops to be GM one day. But, right now with Katie slated to run the team and her daughters waiting in the wings, the future of team management looks bright
Fueled by the pursuit of greatness.
