11-11-2022, 10:36 AM
Maybe I'm over simplifying things, but if I may dust off my marketing resume when you want to take a brand in a new direction you have to look at how existing brands that occupy the space into which you are extending fare, how they operate, and what their consumer base wants.
If you are going to make twitter more like Parler and 4Chan you can't be terribly surprised when your brand becomes more chaotic and less appealing to mainstream advertisers (and overall, less profitable) as a result, because that is what those brands are compared to the space twitter was in prior to this shake up. But I guess this is about freedom, not stability or profitability I guess.
It is amusingly odd that a brand with global users wants to be a free and open town square where the only rule needed came from a single country some 240 years in the past, oh and there are lots of advertisers. This town square is like Times Square with all the billboards I guess.
If you are going to make twitter more like Parler and 4Chan you can't be terribly surprised when your brand becomes more chaotic and less appealing to mainstream advertisers (and overall, less profitable) as a result, because that is what those brands are compared to the space twitter was in prior to this shake up. But I guess this is about freedom, not stability or profitability I guess.
It is amusingly odd that a brand with global users wants to be a free and open town square where the only rule needed came from a single country some 240 years in the past, oh and there are lots of advertisers. This town square is like Times Square with all the billboards I guess.
![[Image: 4CV0TeR.png]](https://i.imgur.com/4CV0TeR.png)
