Most watched early AFC divisional game ever

[*pally*]

Up to 45 million viewers saw Cincinnati destroy the Bills. The average viewership was 38.9 million viewers. This was the most watched early game ever for the AFC divisional round and the most streamed ever for CBS/Paramount +. Who says people won't watch small-market teams other than the Packers? The Bengals have been drawing great viewership all season. Maybe next season we can play our full compliment of primetime games at home instead of at division opponents on the road

The NFL ON CBS delivered the most-watched AFC Divisional Playoff Game in the early window on record, averaging 38.9 million viewers.

The @Bengals' win peaked with nearly 45 million viewers. pic.twitter.com/psmuEtTNgR

— CBS Sports PR (@CBSSportsGang) January 23, 2023