08-23-2023, 03:35 PM
(08-23-2023, 03:11 PM)Nately120 Wrote: On a business level, what he is doing breaks so many business rules. Paying a premium price for a brand only to fundamentally alter it and rename it rather that just building a brand makes absolutely no sense. It'd be like paying $8 billion for the Dallas Cowboys and then changing them to the Montana Maulers and making them an XFL team.
I don't believe he bought the "brand" but more he bought a platform with immediate access to hundreds of millions of users.
However, if he DID buy the brand, is there anything about the word "Twitter" that makes you think positive thoughts? Musk himself was a vocal opponent of Twitter leading up to the purchase. You don't usually see new leaders come when companies are performing at peak lol. So with that thought in mind, rebranding would make total sense.
