08-24-2023, 06:16 PM
(08-23-2023, 03:35 PM)basballguy Wrote: I don't believe he bought the "brand" but more he bought a platform with immediate access to hundreds of millions of users.
However, if he DID buy the brand, is there anything about the word "Twitter" that makes you think positive thoughts? Musk himself was a vocal opponent of Twitter leading up to the purchase. You don't usually see new leaders come when companies are performing at peak lol. So with that thought in mind, rebranding would make total sense.
Twitter had a recognizable brand and logo. It had a language surrounding it that everyone knew. Everyone knew what you meant when you talked about a tweet and everyone knew that little blue bird.
And even though there were negatives it wasn't a broken brand. The value of Twitter was in the brand not in the platform or technology, It was the fact that the world knew Twitter. You don't screw with that. You make tweaks to improve the product you don't give it some anonymous name and logo. You don't totally destroy the parts that were working. Elon took the parts of Twitter that were working and broke those and made the parts that weren't working even worse. In one fell swoop Elon wiped out BILLIONS of dollars of valuation of his company that he will never get back because people don't know how to talk about X.
Its hs money to blow as he sees fit but so far it seems like every decision he has made around Twitter/X has been a failure
Fueled by the pursuit of greatness.
