WTF is happening on 4th downs?

[WeezyBengal]

(11-06-2023, 11:00 AM)Sled21 Wrote: You don't go for it on 4th down at midfield when you are facing Josh Allen or Patty Mahomes. If you don't get it, that's just giving the other team points. You have to play your competition. 

Analytics said for for it. 

If you don't go for it at that point, then why do you for for it on 4th down (and more) at the 40? The inconsistency is what kills me.