03-28-2024, 11:35 AM
(03-27-2024, 08:25 PM)CJD Wrote: If there was evidence that having more conservative (either in quantity or severity) people on NBC would cause conservatives to watch without losing liberal viewers, I guarantee NBC would do that. Their only goal, as with every corporation, is to make as much money as humanly possible.
There's a good chance they just realize they can't win back conservatives at this point unless they just become another Fox News, in which case they would lose their liberal viewers. Trump has poisoned the well too much and conservatives/trump voters likely view them as "fake news" regardless of what they do.
I don't see the relation to the Bud Light thing, but it is notable that Bud Light has regained the majority of the stock value they lost due to that whole boycott thing. March 27th, 2023, their stock price was $62.97, and today it closed at 60.84. The controversy began in April 2023 and it's low point was October 9th, 2023 when it fell to $52.31.
Boycotts don't really work in the long term.
Anheuser-Busch regained it's stock value, not Bud Light, a key distinction. Bud Light is just one of many brands under the InBev umbrella. As for Bud Light itself, the way to examine the boycotts effectiveness is market share/sales. In that regard the boycott has absolutely gutted the brand.
Still, in the two weeks before and after the Super Bowl weekend, Bud Light sales were 30% below where they were a year ago, according to the beverage and alcohol consulting firm Bump Williams. The brand accounted for 7% of all U.S. beer sales, down from 10% in the same two weeks of 2023.
Link to archived Barron's article.
I do not think it's accurate to say the Bud Light boycott has had no long term effect and it's unlikely Bud Light will ever regain it's former market share.
