Target removes gender based signage for kids

[Mike M (the other one)]

(08-11-2015, 01:58 PM)GMDino Wrote: Maybe this one is or isn't...its just the excuse always given to fight any change:  might cost money.

And if you read what Target announced they decided this after some time.

Have some faith in capitalism.

Uhm some time?
Bechtel's twitter comment is dated June 1, 2015.

That's not much time to consider a change that will cost the company some money. Nope, this is a knee-jerk reaction to the toy-shaming from online trolls. Typically, companies take much longer and spend much more time and money researching a change of this magnitude before implementing it.

Target actually did research this prior to Bechtel's post, guess what??? The majority of their customers preferred that items be labeled by brand, age and gender.

Do any of you actually understand how retail works?

Most of you seem to be missing the point. No one cares what toy your kids play with or likes or wants.
What shoppers care about is how to find it in the store. If they can't find it easily in the store, then they will go to another store where they can find it easily. This move is going to cost Target more than just simple re-modeling costs.