Why is beating the Steelers such a huge deal?

[muskiesfan]

As long as the Brown family owns the team, beating the Steelers is the closest thing we'll get to winning a Super Bowl.

Even making the playoffs with frequency, beating the Steelers is still something this team struggles with. It's really a 1 sided rivalry. For the Steelers, they expect to win while the Bengals hope to win. Whenever the Bengals ownership can actually move into this millennium, maybe this can actually become a great rivalry again. Until the Bengals can swing the tide as opposed to being occasionally competitive, this will always be much bigger for the Bengals than the Steelers.