IRS won't require NRA, other groups to disclose donors to tax officials

[GMDino]

(07-25-2018, 02:51 PM)PhilHos Wrote: Sure, they could do a lot more, but that doesn't mean they'll be more effective with a $1,000,000 budget than they are with a $1,000 budget.

If it means they can reach more gullible people it does.

A television ad on at 10am or 3am versus one running in primetime on multiple channels is just one example.  The more resources the more reach.  If you only need to confuse convert a small percentage to swing an election (or anything) then you need to get your message to the maximum number of people possible.  It increases you chances of hitting the ones that are susceptible to you.


Quick edit: I'm commenting on this and coming from a purely advertising perspective.