IRS won't require NRA, other groups to disclose donors to tax officials

[Benton]

(07-25-2018, 02:51 PM)PhilHos Wrote: Sure, they could do a lot more, but that doesn't mean they'll be more effective with a $1,000,000 budget than they are with a $1,000 budget.

Take out your hand. Write a message on it. Whatever message, it doesn't matter. Walk around with that message on there for a week and at the end of the week, count up how many people saw the message. You can probably use the same hand to tally it up.

Now, take that same message and stick it on billboards from coast to coast in 20 foot tall letters. At the end of the week, see how many thousand people saw the message.

The biggest gripe I used to hear from advertisers was that they didn't get enough response for their dollars. It was always accounts that spent the minimum. Businesses that spend more almost always get a better response, even if their message isn't always the best one out there, or not the catchiest. That's how marketing works. In terms of elections and policy making, that translates into votes or support. Hell, just look at the presidential election and dollars spent for each candidate versus votes. If Gary Johnson had 1,000 times the budget of Republican and Democrat PACS, we'd all be smoking pot and having a balanced budget right now.