IRS won't require NRA, other groups to disclose donors to tax officials

[*PhilHos*]

(07-25-2018, 02:55 PM)GMDino Wrote: If it means they can reach more gullible people it does.

A television ad on at 10am or 3am versus one running in primetime on multiple channels is just one example.  The more resources the more reach.  If you only need to confuse convert a small percentage to swing an election (or anything) then you need to get your message to the maximum number of people possible.  It increases you chances of hitting the ones that are susceptible to you.


Quick edit:  I'm commenting on this and coming from a purely advertising perspective.

(07-25-2018, 03:04 PM)Benton Wrote:

Take out your hand. Write a message on it. Whatever message, it doesn't matter. Walk around with that message on there for a week and at the end of the week, count up how many people saw the message. You can probably use the same hand to tally it up.

Now, take that same message and stick it on billboards from coast to coast in 20 foot tall letters. At the end of the week, see how many thousand people saw the message.

The biggest gripe I used to hear from advertisers was that they didn't get enough response for their dollars. It was always accounts that spent the minimum. Businesses that spend more almost always get a better response, even if their message isn't always the best one out there, or not the catchiest. That's how marketing works. In terms of elections and policy making, that translates into votes or support. Hell, just look at the presidential election and dollars spent for each candidate versus votes. If Gary Johnson had 1,000 times the budget of Republican and Democrat PACS, we'd all be smoking pot and having a balanced budget right now.

We're talking about changing people's beliefs. And those are 2nd only to religious beliefs in terms of convincing people their current beleifs are "wrong".

So, sure, maybe they're able to convince a few more people with a significant increase in their budget, but i still don't see how that equates to a foreign country influencing our elections.