Stirring up the masses

[Yojimbo]

I think it’s a little more nefarious than clickbait or its naivety on the organizations part, based on the fact the vast majority (70-80%) of consumers of news, only read headlines.

So, if they know that, then they are making headlines intentionally misleading, counting on people not to read the story that debunks it’s own headline.

https://www.washingtonpost.com/news/the-fix/wp/2014/03/19/americans-read-headlines-and-not-much-else/?utm_term=.473478adb664

http://thesciencepost.com/study-70-of-facebook-commenters-only-read-the-headline/

https://www.campaignlive.co.uk/article/eight-ten-people-read-headline/1374722