It all started with OTA's

[MileHighGrowler]

The players taking ownership of their success is huge. You see it in any business. They're invested beyond just showing up and participating. And it leads to more bonding as well, because they're spending time that could be their free time to be together, probably a bit more casual. So many positives from this, and it was a big move back in the spring, but we're definitely seeing the fruits of it now.