What's with all the Twitter boycotts?

[CJD]

Twitter has, over the years, become a spot for companies and individuals to release official news about their companies, teams, decisions etc. Look no further than Adam Schefter's tweets during free agency being treated as if they are official reports from teams about what players are signed in free agency and for how much.

Because of this, there has become an expectation that things said on Twitter, at least from people with "verified" accounts, is about as close to fact as you can reasonably get before the ink on the contract is dry.

Elon Musk's take over and subsequent decisions, such as opening verification up to anyone who wants it (which, in a way, makes it virtually meaningless, since the purpose of verification was not to make someone feel important, but rather to ensure to the public that the information from that twitter account was legitimate, at least as far as the purported owner of the account is concerned) along with a few other decisions, like firing over half the staff and unbanning Donald Trump and a few other consistent ToS violators (among other problems...*looks at Jan 6*) but banning people for making a parody Elon account and saying he likes to drink pee, has led to a corporate exodus because they don't trust the website to make sound business decisions anymore. And tying your brand to a business that you don't trust is just...well...bad business.

Apple doesn't need Twitter advertisements to be successful. They'll be fine.