11-06-2015, 12:18 PM
(11-04-2015, 09:47 PM)Vas Deferens Wrote: Someone correct me if I'm wrong, but wasn't there a decision in like the 90's or so to contract out military recruitment advertising? Seems like a lot of this has to do with that pivot. Had to make the commercials cleaner, more stunning and appealing to a media-savy base. The in-house AV team just wasn't cutting it.
Seems like spending like the above is a result of this decision.
I know for a fact the Army hires civilian companies to handle advertising. I can't say if the contracts between the NFL and the DOD are a result of that or not without seeing the contracts.