01-18-2024, 02:15 PM
Apparently it was a success for NBC.
https://www.forbes.com/sites/bradadgate/2024/01/16/with-the-success-of-peacock-expect-more-playoff-games-to-be-streamed/
Also NBC paid the NFL 110 million just to have the rights to stream that one game. That was on top of the 2 billion they pay the NFL for their seasonal contract.
https://www.forbes.com/sites/bradadgate/2024/01/16/with-the-success-of-peacock-expect-more-playoff-games-to-be-streamed/
Quote:Last year, the six games played on wild card weekend across the four television networks and their digital partners averaged 28.8 million viewers. By comparison, last season’s Saturday night wild card game (Los Angeles Chargers vs. Jacksonville Jaguars) averaged 20.6 million linear TV viewers (on NBC) and 1.2 million streaming viewers (primarily on Peacock). Hence, this year, the audience for the corresponding game on Peacock was 6% higher.
Also NBC paid the NFL 110 million just to have the rights to stream that one game. That was on top of the 2 billion they pay the NFL for their seasonal contract.
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