08-18-2024, 03:03 PM
(08-18-2024, 02:57 PM)SunsetBengal Wrote: Just because the franchise is worth $X.XXB does not mean that the Brown/Blackburn family has the liquid cash to fund those type of deals. We know that the younger members of the family went to great efforts to increase revenue through naming rights deals and other endorsements, but the Cincinnati market is only so large.
Every franchise in the NFL sells there naming rights to a company. The ownership didn't sell because they had to; they did it because it was easy money.