Why is beating the Steelers such a huge deal?

[SunsetBengal]

Because, when the Bengals first became a team, the Steelers were shit, and the Bengals were a mere "expansion" team. Both teams were on equal footing, so to speak. Into the 70s, both were great teams, with the Steelers having a slightly upper hand, and advancing to Super Bowl wins.

Prior to Mike Brown being in control of the Bengals, we had an almost even record versus the Steelers. Since Mike Brown has been in charge, the Steelers have owned us.

So yes, beating the Steelers means everything.