Made my first radio commercial today

[HarleyDog]

(01-22-2018, 04:15 PM)Au165 Wrote: Are you trying to poach drivers, or staff new or potential ones? If you are trying to poach them, why should drivers want to leave a known commodity of their current employer for yours? Did you explain that well enough in 30 seconds? You mentioned radio is expensive, why did you venture into radio over other avenues?

Sorry if I come across nosy, I do marketing for a living so I always find this interesting to get people's thoughts and approaches to these things.

Newspaper and indeed have been ineffective. It was our next choice.