What exactly was the problem with play calling?

[fredtoast]

I know we all ahd problems with the short yardage shotgun calls, and a lot of people complain about not throwing to the TEs against Arizona. But that is all just a very small percentage of the offensive play calls.

What specifically do you all want to see changed. And not just calling "better" plays. I want to know specifically what will make you think play calling is getting better.