What exactly was the problem with play calling?

[impactplaya]

My issue I had was the.design of the routes
In the passing game
I dont have All 22...so I'm going off memory

Too many times I saw the TEs and WRs catch the
Ball with their back to the defense. Which leads
To me thinking their was alot of curl and sit down routes
I didn't see alot of routes that allowed a WR like John Ross
Catch the ball in stride and let him spilt safties for example
Even a guy like Auden Tate didn't have alot of opportunity
To catch and go.
I didnt see alot of wheel routes either
Screen pass to a TE....non existent.

With the running game i think a lot more pulling would be 
Super effective.
A occasional draw play on 1st down would be fresh 
And not just on 3rd and 21 to Gio for 4 yards 
Quick tosses to Mixon were getting big yards in the 
2nd half of the season.