What exactly was the problem with play calling?

[EatonFan]

They need to go long way more often. I'd send a WR deep nearly every single pass play. If there's a broken coverage, boom... TD! If you have a QB that recognizes one on one on the deep WR. Throw it deep. Let your WR make a play. This dink and dunk around the LOS is not all that exciting, nor does it usually pay off as you must execute nearly every single play for the obligatory 3-4 yards. Rarely does it result in big yardage.