Elizabeth Blackburn Article

[*Wyche'sWarrior*]

(02-24-2021, 02:01 PM)Wes Mantooth Wrote: Before anyone gets too upset by what I'm about to write, let me say I'm sure Elizabeth  Blackburn is very talented and capable person.  

To be honest, I don't know enough, nor do I care (at all) about social media to really have an opinion on whether or not it's greatly improved.  For me, when it comes to businesses and social media it all seems way to forced and cringe.  I don't like companies that are trying sell me something pretending to be something they're not.  But as an older dude I know that I'm not really their demographic in who they're trying to engage.  I also know that social media is incredibly important in business today.  So I am not really faulting her approach or the job's she's doing.

Ok, with all that said, here comes the part I'm sure some will get pissed off about....

The Bengals have a product that has stuggled to sell tickets these last few years.  We all know this.  And you can pretty much guarantee that other sources of income have followed similar trends in sales. (Concessions, merchandise, cooperate sales, and probably even advertising)

What we're now seeing from the Bengals is a response to this, which is what you expect from any business.  If your product sales are suffering, or if you're losing customers, you have to counter that with something to create excitement and to improve sales.  Whether it's successful or not is another question, but the point is you have to try.

So that's exactly what we're seeing right now.  The new uniforms, the flashy younger social media, the ticket promos.  These are all attempts from a business (Yes, the Bengals are a business) to make more money.

There's nothing wrong with that, but I do roll my eyes a bit when I see things like "investing in the fans" or it's insinuated that they're doing this out of the kindness of their hearts.  They're investing in themselves, and they're trying to sell you a product.

Fwiw, I saw someone recently state they really appreciate the Bengals keeping their ticket prices so low.  As if they're doing this out of pure generosity.  The reason their ticket prices are where they're at is because someone determined that price point would result in the best combination of sales and margin, or more specifically profit.

If Paul Brown stadium was sold out every week, and tickets were impossible to come by, then they would charge more.  If they weren't struggling to fill up more than half their stadium you wouldn't see them "investing in the fans" by offering $10 food vouchers (Probably $3 in actually cost)

To each their own, but as it's been stated by others, I just want to see a winner.  Until then this entire thing, and the work of Elizabeth Blackburn is nothing more than a marketing stragegy.  And I care as much about the marketing strategy of the Bengals as I do Coke or McDonalds.

Being totally honest... I couldn't care less about Elizabeth Blackburn, nor her job, nor her qualifications.  None of this cool or impressive to me.  I don't need quirky twitter posts with emojis, and I don't need buzz words and slogans.  

Just my 2 cents...

I actually agree with a lot of this, but.....

The one thing I absolutely have loved about what she has done in a short amount of time at her position is calling out the NFL for ignoring The Rattler. It also appears that she has been working on a RoH or something similar, and states that the club needs to do a better job of recognizing past standouts. It sure looks like she is going to do something about that. The biggest key is that she acknowledged that the team has dropped the ball in that regard. It's a good start, IMO.