02-15-2022, 11:06 PM
(02-15-2022, 01:50 PM)George Cantstandya Wrote: As I posted above it seems the promotion is sort of insurance. If he won the bet he would have made $16.2 million but he lost but also added $20 million in increased revenue for his business and a lot of new customers. So really his customers were betting along side of him. If he won he made $16.2 million and his customers who spent $3,000 or more on mattresses or sofas got them free. But he lost and still added about $20 million in new revenue including a bunch of first time customers.
Really it's kind of a smart play. But he also does seem like a good person as mentioned in my post above.
Disagree, he was in a no lose situation but the customers only won if the underdog won game outright with no points.
Not positive but betting there were not a lot of big sales in this 2 week window of opportunity for customers either.
Its not just really smart. its a freaking ingenious marketing move on his part with the bet hedged that brings him and his company fame even.
I applaud Matress Mike !
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