Interesting Study on Political Party Zombies

[Benton]

It makes some sense.

There isn't a lot of difference from the two parties over the last 40ish years. A couple big items, but not much else. So it boils to perception and environment. People believe liberals are weak sissies who spend more and conservatives are heartless bastards who put their own rights above others. And they need those negatives to be true so the positives seem better.