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[Benton]

(07-30-2015, 10:49 AM)RICHMONDBENGAL_07 Wrote: They are far from being trendy, or a fad.  More and more Americans are finally getting some taste and flavors in their beer.  That being said, I do hate when somebody wants to play 20 questions with me when ordering a beer.  I've figured out that it has nothing to do with what my suggestions actually are and more to do with how much they think I know about beer and if they think they know more than I do.  I want to yell "just order the friggin beer already Sally!"  That being said, I really don't care what you order.  You want Bud light?  Fine, don't really care.

Market data, craft breweries are very popular and sought after in a lot of market areas, from rural like mine to more metropolitan. They're projected as extremely profitable short term, but their long-term projections are low.

Investors are seeing them as trends. Beer drinkers may not think of them that way, but if there isn't money being pumped into them because of a large area of disposable income, they aren't going to be as easy to open. It's the same with most businesses or products. In time as people move back to cigar bars or on to the next thing, you'll see fewer craft breweries. The macros will adapt because they've already got established networks and development. That's how large stores like McDonald's weather changing eating habits like the Atkins fad or the anti-sugar movement. They're big enough to not cap-size when the water gets rough. Small businesses like craft breweries have a harder time adapting to those changes.

Anyway, in the end, it's all beer. I'll drink to everyone enjoying one.