Hobson on Mike's reluctance to change

[THE PISTONS]

Ego Investment - When a person internalizes a mental schema (see belief) so thoroughly and has become conditioned to it for so long, it becomes an integral part of their personality. So to attack the belief is to, literally, attack the person. This is why we see such polarization and violent reaction to people’s political, religious, inter-social/inter-sexual, etc. beliefs – they perceive it as a personal attack, even when presented with irrefutable evidence that challenges the assertions of their belief.

This is also why Bengal fans think we are going to win every year and flip out when I talk about the roster having players playing Poor.