Good Night Irene

[Benton]

(09-04-2018, 07:00 PM)bfine32 Wrote: Sure it made news; however, the brilliance of it is to be determined.

(09-04-2018, 07:04 PM)CKwi88 Wrote: I dunno......what about the old cantankerous white man market?

Those easily led tend to always be easily led.

They picked up a ton of free marketing across a variety of bases. The handful of people upset enough not to buy any more Nike gear are (generally) the same people who only got upset when told how upset they were. They'll come back around when they're told to.

And this isn't saying all people upset about Kaepernick's protest are easily led. There's a large portion of upset people who said "hey, this protest is dumb... time to watch the game." There were also a large portion that said "hey, this is dumb, I'm going to set fire to $600 worth of jerseys... oh $#%*! WTF did I do!? That guy I like is still wearing his jersey!"

That latter group has taken to Twitter and Facebook and given Nike countless dollars of free advertising... and they'll be wearing Nike gear just as soon as someone they want to emulate is wearing it.