Why no small pick up trucks anymore

[*wildcats forever*]

(05-26-2018, 12:27 PM)fredtoast Wrote: Pick up trucks are still very popular, but the best I can tell they no longer make a small or "compact" pick up.

What they call "small" pick ups now are like full size pick ups from 30 years ago.

Seems like there would still be a market for them.

Part of it is the mfr's marketing geniuses see the how well the big pickups sell, as well as what the profit margin is for them. Then advertising takes over to convince the buyers that America loves their big trucks. Aside from the pickups, the smaller compact cars are growing in size too, especially the Japanese models.