Why no small pick up trucks anymore

[jfkbengals]

(05-26-2018, 02:04 PM)wildcats forever Wrote: Part of it is the mfr's marketing geniuses see the how well the big pickups sell, as well as what the profit margin is for them. Then advertising takes over to convince the buyers that America loves their big trucks. Aside from the pickups, the smaller compact cars are growing in size too, especially the Japanese models. 

These go back to what I was saying about fuel economy.  Smaller vehicle footprints require a specific mileage target which is costly to fulfill, limiting the profit.  Consumers are only willing to pay so much for an oversized go-kart.  Thus, manufacturers are increasing the footprint to circumvent things and get into a profit margin they like.