Target removes gender based signage for kids

[BmorePat87]

(08-11-2015, 02:03 PM)Mike M (the other one) Wrote: I don't have a problem figuring it out either, but you're missing the point.
You won't be able to use the signage to get to the specific area you need to quickly. You're going to have to wander around and look for what you need.

That's inefficient shopping. Not all shoppers have a lot of time to waste wandering the aisles looking for specific items. Some customers will get frustrated by this and will leave with out buying what they intended to buy.

It's inefficient to have an aisle labeled as "Building Sets" and "Girl's Building sets"