Target removes gender based signage for kids

[GMDino]

(08-11-2015, 02:47 PM)Mike M (the other one) Wrote: No it's not, there is a ton of sets out there that is already setup with the intent to be for boys. Girls lego sets are fairly new and there's not nearly as many out there. If Grandma's looking for the Hello Kitty set, does she want to have to scan through 2-3 aisles looking for it and then accidentally skip over it because there's only one set available and she just missed it on the shelf because it was put in between the Star Wars and Super Hero sets? Now she's got to find someone to help her, but that's embarrassing and the sales people are usually never around when you need one.

Or would it be easier for her to have the ability to go right to the aisle that she needs and know that it's somewhere on THIS aisle?

IT'S NOT ABOUT WHAT TOY THE KID WANTS, IT'S ABOUT HOW TO FIND IT.

What is a "girl" lego set?  Do people shop for such a specific thing?

Should I be concerned that we didn't do that?