Target removes gender based signage for kids

[Johnny Cupcakes]

I was at Target today. My son got Leonardo, Raphael, and Donatello for his birthday, so I went there to see if they had Michaelangelo. They did, and the aisle that had all of the Ninja Turtles toys in it was no harder to find than it was last week. I tried to pay attention to any changes....they had the backing colors removed from the toy aisles. The pink and blue have both been replaced with woodgrain. Even though this massively dramatic change has already taken effect, there was zero difference in my shopping experience.

Anyone that says that it will be harder to find things here is lying about the reason that they're outraged. If they aren't, then they should probably just go shop at Walmart anyway.